REPORT / HAFFIZ QURESHI
BANI, JANUARY 28:- The District Administration and the Tourism Department will organize a grand Winter Snow Festival on February 8 at the Sarthal tourist destination, aiming to promote winter tourism and showcase the region’s rich cultural heritage.
However, no official notification has been issued so far, but the MLA Bani Dr. Rameshwar Singh has shared the information through his official social media handle, confirming that the festival will be organized on February 8 in the Bani Circle area, creating excitement among locals and tourists alike.
Sarthal, a popular hill destination in the Jammu Division of Kathua District, is located around 35 kilometers from Bani town and approximately 175 kilometers from Lakhanpur, the main entry point to Kathua district. Known for its snow-covered landscapes, dense deodar forests, and serene environment, Sarthal attracts nature lovers and adventure seekers during the winter season.
Festival Timings: 9:00 AM to 3:00 PM
The Snow Festival will be held from 9:00 AM to 3:00 PM, during which various government departments will set up dedicated stalls. Local residents will also install stalls featuring traditional products, handicrafts, and local cuisine, providing livelihood opportunities and promoting regional culture.
Cultural Performances and Adventure Activities to Be Major Attractions
According to official sources, the festival will feature a grand cultural programme, including performances by renowned Jammu singers and famous Singer Bishan Dass, along with other artists. Local performers will also present traditional dances and folk music, highlighting the cultural diversity of the region.
In addition, exciting winter activities such as snow sledging, snowman activities, snowball games, campfire events, and other adventure-based attractions will be organized to enhance the visitor experience.
With the Snow Festival 2026, Sarthal is emerging as a key winter tourism destination in the Jammu Division, expected to boost local tourism, hospitality businesses, and the regional economy.
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